The Work
From first idea to finished brand
Clients: Tinder, Shell plc
Integrated campaigns: press, digital and live event
Visual concept · Identity · Illustrations · Press kit · Event collaterals
Campaigns that lived across every touchpoint, from press release to social feed to a physical event. I built each visual identity to flex across all three, so the story felt the same whether you read about it, scrolled past it or walked into it.
Client: Tinder
Press and digital campaigns
Key visuals · Illustrations · Editorial design · Press assets · Data visualisation · Infographics · Microsite assets
Campaigns designed to travel through press coverage, social feeds and the app itself, each built to make a story instantly shareable.
Clients: Wellbene , Travler, Moonwalkr, Haute Cucire, Midoricha, Studio AIRD, Yellow, Merakal, Jolly Bites
Brand identity systems
Brand strategy · Brand DNA · Visual identity · Brand guidelines · UI/UX · Website Design · Merchandise
End-to-end brand building, from first principles to finished system. I lead the strategic groundwork (research, positioning, archetypes, voice, vision and mission) and carry it through to visual identity, brand guidelines and real-world application across digital, packaging, product and merchandise. Working across sectors from architecture to fashion has taught me that strong identities aren’t decorated; they’re built on decisions that hold up everywhere the brand goes.
Clients: Moonwalkr, Kenzo (conceptual), Haiskn
Identity and packaging
Visual Identity · Packaging · Product Design · Catalogue · Rebrand
Identity and packaging for consumer brands, from first concept to finished product. I’ve led design across food and drink, skincare and sports equipment, covering rebrands, new launches and product ranges. My focus is turning a brand’s story into packaging that works on the shelf, online and in the hand, with systems flexible enough to grow as the range does.
